Matching Your Partner Marketing Needs

Marketing Services

• Partner Pipeline Optimization: Selling products indirectly requires your selling partners to be revenue ready. It also requires demand generation. New Leaf joins with The Keel Group to ensure your partners are equipped to sell and delivers the leads they demand. The service determines if your product plans and sales processes are set to grow your partner's pipeline. Then it selects the best lead vehicles to turn over leads to your pipeline. You and your partners achieve immediate results that cement the relationship. The leads keep your products front and center with your partners.
• Partner Marketing Development: New Leaf helps you develop your go-to-market strategy to the right target partner and executed in the way your target partner will respond to. Our partner marketing development service includes a situational analysis, go-to-market strategy, expense budget and an action plan. It will keep your company on message and visible to your partners.
• Marketing Communication Planning: A coordinated effort to communicate with and persuade partners to sell and continue selling your products is a requirement in today's competitive environment. New Leaf’s marketing communication planning service makes sure that communication with your partners, and ultimately their customers, is carefully designed and effective. A strong marketing communication plan increases sales by drawing in new customers and retaining existing customers for your partners.
• Product Launches: Making sure a product hits the ground running requires careful planning and well-timed execution. New Leaf makes sure that all the "i's are dotted and the t's are crossed" when delivering a product to the market. This includes testing, documentation, market receptivity, sales and distribution planning, product forecast, ongoing PR, training, product messaging and positioning understood across the entire company, promotional activities ready and much more.
• Competitive Analysis and Pricing Model:You need to know as much about your competitors as you do about your own company and customers. Waiting until a competitor is cutting into profits is too late. Find out early who and what you’re up against. New Leaf’s competitive analysis allows you to identify your competitors, their strengths and weaknesses. By knowing your competitors, you will have an understanding of what products or services to offer; how to market them effectively; and how to position your business. Pricing a new product is one of the most difficult problems in marketing. New Leaf helps guide you through all the steps needed to select the appropriate prices to test in the market. We will help determine how different features will affect what a customer or partner is willing to pay for your product.